World's Largest Measuring Cup - Pyrex 100th Anniversary Tour

Client: 
rEvolution for World Kitchen
Agency: 
rEvolution
The Situation: 

World Kitchen, owners of the iconic Pyrex brand, challenged rEvolution to create a bigger than life experience to celebrate the 100th anniversary of Pyrex.  rEvolution contacted several custom fabricators to build a 4-foot-tall version of the most recognizable measuring cup in the world that could travel on tour to special centennial events. Each one said it couldn’t be done.

The Solution: 

VStar’s creative team found a way to make this challenge a reality.  The project began by creating custom molds that measured 1500 times the volume of a standard 2-cup Pyrex measuring cup. The molds were used to thermal-form two halves with clear acrylic. The halves were joined, vinyl graphics were added, a lid was crafted and covered in vinyl laminate and the whole piece was mounted on an illuminated base. The finished cup holds 3,000 cups of popcorn and was certified as the World’s Largest Measuring Cup by Guinness World Records. World Kitchen officials were thrilled to unveil the 7-foot high display at the International Home and Housewares Show in Chicago on March 12, 2015.