Great Clips Great Wall
Great Clips was in search of a way to demonstrate to its franchisees how GREAT they are together as a team and community. Great Clips’ Agency of Record, Periscope, approached VStar for their live event production needs. VStar fabricated a 14’ high x 30’ wide backdrop and “negative” spaces built as individual frames. At the annual franchisee event, the franchisor and franchisees worked together to stretch bungee cord inside the frames. To complete the activation, the frames were hung on the backdrop to reveal the word GREAT.