Client: PCL Construction Services, Inc.
Service: Design, Fabrication, and Installation
Situation: PCL and General Mills were looking to create a large brand activation at the Mall of America. The activation was to give families the opportunity to interact with many of the cereal brands we’ve grown to know and love.
Solution: VStar went to work to create The General Mills Cereal Adventure. The 42-foot-tall entrance sign could be seen from all areas in the amusement park. Many of the famous cereal mascots appeared under the sign welcoming all guests into the great Cereal Adventure; Lucky the Leprechaun, Trix Rabbit, Buzz the Honey Nut Cheerios bee, etc. The entrance display created a great photo opportunity for guests. Inside the activation were various cereal brand experiences. A fan favorite was the giant spoon slide that spilled into a bowl of Honey Nut Cheerios. Fun!
