The New York Mets are one of the most legendary franchises in Major League Baseball history, and their mascot, Mister Met, is a long-standing and beloved team institution. As the Mets organization constructed its new state-of-the-art home stadium at CitiField, it was looking for ways to refresh the team’s image, and to market its luxurious new event facilities to baseball-loving groups and planners seeking a truly unique venue for their next celebration.
Mets management understands that there is no better way to create brand outreach than with a character that can actually reach out, so they turned to VStar for help in revitalizing the character of Mrs. Met (Mister Met’s better half.) Mrs. Met needed to be at home both on-field and off, requiring a comfortable, durable character costume that could stand up to the rigors of on-field play, but also present a more “refined” image in outreach appearances at bridal shows, catering conferences, and event showcases. With a wardrobe that features both an on-field uniform and an elegant black evening gown (and pumps,) Mrs. Met is the toast of the town, and a distinctive, attention-getting brand builder for the team.